Last Modified:  December 21, 2021

At Locket, our purpose is to help our customers capture, preserve, and share

life’s important moments through professional and personal photography. 

We are equally committed to respecting your privacy.

This Privacy Notice (“Notice”) explains how LOCKET collects and uses

personal information, and the choices you can make.  This Notice applies to

your use of getlocketapp.com and our other LOCKET websites, applications

and services that link to this Notice.  This Notice also addresses information

we collect from you when you contact one of our customer service

representatives, or when you respond to a survey or enter a contest or

sweepstakes that we administer. 

Our Sites and Apps may be linked on other websites or may contain links to

other websites. Our Privacy Notice only applies to our Sites and Apps, and

we are not responsible for the privacy practices, security standards, or

content of other sites. You should check the privacy policies of those sites

before providing your personal information to them.

We encourage you to read this Privacy Notice in its entirety before using our

services. By creating an online account, using our services, or making a

purchase with our brand, you acknowledge that you have read and agree to

this Privacy Notice. Your use of our Sites and Apps is also subject to

our Terms and Conditions.

What personal information do we

collect? How do we use that


We collect various types of personal information when you register with our

websites, mobile sites or mobile applications (our “Sites and Apps”);

purchase any products or services from us; contact one of our customer

service representatives; register for customer rewards programs; or

complete a survey or enter a contest or sweepstakes that we sponsor. This

information may be collected directly from you (for example, when you

complete our forms or enter your information on our websites to make a

purchase) or indirectly through your device or browser when you visit our

Sites and Apps.

We use your information to fulfill product orders, to customize and improve

the advertising and content you see, to offer suggestions for personalized

products based on your content, to deliver marketing communications and

promotional materials that you may be interested in, to contact you and

provide customer service, to protect the security or integrity of our

databases or websites, to detect and prevent fraud or illegal activity, to take

precautions against liability, to detect and remediate violations of our Terms

of Use or other misuse of our Sites and Apps, to develop and improve our

products and services, and for internal operational purposes.

The following chart describes what categories of personal information we

may collect, how we collect that information from you, the business

purposes for which we generally use such information, and which types of

trusted third-party service providers we may share that information with:

Personal Identifiers (Customer Name, Postal Address, Phone Number- E-

mail Address, Social Media Handle, Age, Gender)

·  Maintaining and servicing your account

·  Providing customer service

·  Processing and fulfilling your orders

·  Processing payments on your orders

·  Fulfilling customer rewards

·  Advertising and marketing our products to you

·  Detecting security incidents and protecting against malicious, deceptive,

fraudulent, or illegal activity

User-Generated Content (including photos and projects)

·  Processing and fulfilling your orders

·  Providing customer service

·  Providing you customized product recommendations

·  Helping you tag and organize your photos

·  Analytics to improve our products and services

Payment information (credit card information, checks)

·  Processing payments on your orders

·  Detecting security incidents and protecting against malicious, deceptive,

fraudulent, or illegal activity

Commercial Information (purchase date, purchase totals, product


·  Providing customer service

·  Processing and fulfilling your orders

·  Processing payments on your orders

·  Analytics to improve our products and services

·  Advertising and marketing our products to you

Internet or Electronic Network Activity Information and Geolocation


(IP Address, Cookies, Website Browsing and Interaction Activity, Other

Device or Browser Identifiers)

·  Enhancing your user experience

·  Analytics to improve our products and services

·  Advertising and marketing our products to you

·  Detecting security incidents and protecting against malicious, deceptive,

fraudulent, or illegal activity

Website login credentials

·  Maintaining and servicing your account

·  Providing customer service

·  Processing and fulfilling your orders

·  Detecting security incidents and protecting against malicious, deceptive,

fraudulent, or illegal activity

Inferences about customer preferences and characteristics

·  Enhancing your user experience

·  Analytics to improve our products and services

·  Advertising and marketing our products to you

In addition to any personal information that you might provide when you do

things like buy our products and services or create an account with our

brands, we may also have access to other information about you if you

interact with our brands via social media, or in certain other situations.

Social Media

If you log into your account with any of our brands through a social media

site, we will also have access to certain information from that site, such as

your name, account information and profile photo, in accordance with the

site’s account verification procedures. If you subsequently want to unlink

your social media account, please contact customer service or use available

tools on the site.

If you interact with content on our social media profiles (for example, if you

“like” or share a post from one of our brand’s Facebook, Twitter, or

Instagram accounts), those social media sites may share information about

you with us, including your public profile, e-mail address and friend list. If

you choose to “like” or share content, information about you may be publicly

displayed on the social network, depending on your privacy settings. If you

post information on a social media or another third-party service that

references our brands or our products and services (e.g., via a Twitter

hashtag), we may publish your post on our social media accounts or

websites. For more information about the privacy practices of any social

media sites that you may use to log in to your account or to interact with

our brands, you should review the privacy notice of that social media site

and check your privacy settings through that site.

Other Information Contained in Your Photos

When you upload your photos to our platforms or give us permission to

access the photos stored on your device, your photo content may also

include related image information such as the time and the place your photo

was taken, tags and similar information stored by your image capture

device. For more information, see the section titled Your Photos, below.


We and our service providers collect information about how you use our

services – for example what web or mobile pages you have viewed – to

analyze trends, generate analytics, provide a better user experience,

improve our products and services, detect and prevent fraud or security

incidents and gather broad demographic information for aggregate use. Our

Sites and Apps use pixel tags, web beacons, and similar tracking

technologies (collectively referred to as “Cookies”) that are created when

you use our online services and are stored on your computer or mobile


Cookies help us offer convenient features like storing the contents of your

shopping cart until you are ready to check out, remembering your login and

account settings, recognizing your browser when you visit, customizing your

current and future visits, and providing you with information about products

that interest you. Cookies help us personalize your experience and save time

during checkout. We also use the information we collect to compile statistics

about our visitors and their use of our site to monitor site traffic, develop

marketing programs, and improve our website design and content.

We use the information collected by our third-party service providers using

Cookies to analyze and track data, improve our services, determine the

popularity of certain content, and better understand our users’ online

activity. Our service providers may also show you advertisements for our

products and services on other websites, and may combine this information

with other information those service providers have gathered about your

visits to those other websites so that the advertisements you receive are

more likely to be of interest to you. 

How do we share your

information with third parties?

We do not sell, license or share the personal information we collect

with unaffiliated third parties for their marketing purposes.  We may

share personal information in the following situations.

Service Providers

We sometimes use third-party service providers to act on our behalf, for

example to help us fulfill your product orders, process payments, enhance

and personalize your shopping experience with us, or to deliver our

advertisements. Our service providers may receive your name and contact

information, payment information, photos and other content you upload to

our Sites and Apps, information about purchases you’ve made, cookies and

other device identifiers, IP address, and website browsing and interaction

activity. These service providers are only allowed to use your information in

connection with the specific service they provide on our behalf.

Law Enforcement, Mergers, and Other Situations

We may be required to share your personal information in other, limited

circumstances. For example, we may be required to share certain

information to respond to a subpoena or similar judicial process, to comply

with state, federal or local laws, to protect the security or integrity of our

databases or website, to take precautions against liability, in the event of a

corporate reorganization or, to the extent required by law, to provide

information to law enforcement agencies. If necessary, we may also share

information with law enforcement without a subpoena or similar judicial

process if doing so may help protect the personal safety of a customer, a

photo subject, or members of the public. We reserve the right to report to

the appropriate law enforcement or government agencies any information

that we believe may be evidence of criminal activity or violation of any

applicable law.

Additionally, your information may be transferred to another organization if,

for example, we transfer the ownership or operation of the Sites and Apps

because we have merged with or have been acquired by another

organization, or if we liquidate our assets. In those cases, the new

company’s use of your information will still be subject to this Notice and the

privacy preferences you have expressed to us.

What options do you have to limit

our collection and use of your

personal information?

You have choices about how your information is collected and used.  You can

notify us of your preferences when you create an account with us, and if you

would like to review, correct or delete your account information on our Sites

and Apps, you can do so by logging in to your account or by contacting us

directly. There may be times when we are unable to fulfill your request – for

example, if providing access to your personal information would reveal

confidential commercial or proprietary information or personal information

about someone else (and we cannot separate your data), if we are

prohibited by law from disclosing the information, or if we have a legal

obligation to retain certain data. We may require additional personal

information from you for the purposes of verifying your identity and rights.

If you are a resident of California, please click here to learn more about your


Opting out of Marketing Communications

If you no longer want to receive marketing communications from us, you

can unsubscribe by following instructions contained in the messages you

receive, by changing your marketing preferences through your Account

Settings, or by contacting us through the Contact Us page of any of our

brands. We reserve the right to send you certain communications relating to

the services we provide, such as service announcements and administrative

messages (for example, communications related to a pending order, an

unresolved customer service issue, or a Notice update). We do not offer you

the ability to opt-out of receiving those communications.

Cookie Options

If you don’t want our Sites and Apps to collect information using Cookies,

you can change your web browser settings to reject Cookies from the site or

to alert you before a cookie is placed on your computer. Each browser is

different, so you should check your browser’s “Help” menu to learn how to

change your cookie preferences. Please note that cookie-based opt-outs only

apply to the specific computer and browser on which the opt-out cookie is

applied. If you accept a cookie, you can delete it at any time through your

web browser. If you choose not to accept Cookies, though, you will not be

able to enjoy all the features available to our registered users.

The Network Advertising Alliance (“NAI”) and the Digital Advertising Alliance

(“DAA”) offer opt-out tools to help you manage your choices for participating

companies that use Cookies for Interest-Based Advertising and cross-app

advertising. For more information about these tools please visit: NAI Opt-

Out Page and DAA Opt-Out Page. You can also opt out of Google cookies by

installing Google Analytics’ opt-out browser add-

on https://tools.google.com/dlpage/gaoptout, and/or the Google Advertising

Cookie out-out browser add-on.

 “Do Not Track” is a preference you can set in your web browser to let the

sites you visit know that you do not want them collecting information about

you. Our sites do not currently respond to “Do Not Track” settings.

How do we keep your information


Although no website, application, database or system is completely secure or

“hacker proof,” we have safeguards in place to protect against unauthorized

access and disclosures of the personal information we control, including

technical, physical and administrative safeguards and security measures.

Despite these measures, however, we cannot guarantee that our information

security safeguards will never be compromised.

How do we make updates to this


As we implement new technology and introduce new services or otherwise

change our privacy practices, or in response to changes in applicable laws or

regulations, we may modify this Notice and provide notice to you by posting

updates on this page. Please check back periodically to view any updates.

Changes to our Notice will become effective when posted.  If we change this

Privacy Notice in a material way, we will endeavor to promptly notify our

customers.  Your continued use of our websites, mobile applications and/or

other services following such notice acknowledges your acceptance of such

updated terms. 

How can you contact us with

questions about your privacy or

this Notice?

For further information regarding this website privacy statement or related

LOCKET policies and procedures, please contact: info@getlocketapp.com

Your Photos

At LOCKET, we are all about pictures!

The photos and other content that you upload to your LOCKET account

(“Your Content”) may include personal information about you or others, and

this section of our Privacy Center addresses frequently asked questions

about Your Content.

Do you share the photos that I upload to LOCKET?

At LOCKET, we value the trust you place in us when you store Your Content

on our platform, and we can assure you that we treat Your Content as

private information that belongs to you.  We share your photos only in the

following circumstances:

 If you ask us to. Enabling you to share your photos electronically is one of the

key benefits we offer at LOCKET.

 Order fulfillment. In order to provide our service, the LOCKET employees and

agents who work to fulfill your order and service your account may see your

Content in the course of performing their jobs.  Similarly, if you order a product

that includes Your Content, we may share Your Content with third party partners

who help us fulfill your order. These parties are only allowed to use your photos

to perform services for LOCKET, though – they can’t use them for any other


Does LOCKET use my photos in advertisements?

No, LOCKET does not use your photos in our advertisements. Photos you

upload to LOCKET may be incorporated into product recommendations that

appear on your LOCKET homepage or in communications we send to you,

but these photos aren’t used in public advertising, and only you will receive

customized product recommendations made using your photos. You may opt

out of receiving such communications from us and change your contact

preferences within your account at any time.

Does LOCKET collect information from my photos and projects? If so,

how do you use it? 

 What we collect. When you upload your photos to our platform or give us

permission to access the photos stored on your device, your photo content may

also include related image information such as the time and the place your photo

was taken and similar “metadata” captured by your image capture device. If you

wish to restrict the capture of image metadata in your individual photos, please

adjust the settings on your image capture device.

 How we use it. We may analyze your photo content and metadata to help you

tag and organize your photos and to make personalized product suggestions to

you based on those photos, such as showing you how your pictures may look in

a collage or other LOCKET product.  We may send you reminders and

suggestions based on the information you include in your projects, such as

birthdays and anniversaries.

How long does LOCKET keep my photos?  What are my options?

A key benefit of the LOCKET offering is the preservation of all of your

memories in one simple spot – for a fee. As a LOCKET account holder, you

control what is retained in your account and how long your account remains


If you delete LOCKET photos from your account, they will be removed from

your LOCKET app and web interface immediately, and we will permanently

delete them from our system in the regular course of business.